Supporter Growth Strategy

for the Chicago Fire Football Club

Rebuild a Relationship

After years of hostility between the Club and its most fervent fans, new leadership recognized the need to reestablish a positive relationship with these groups to begin to drive growth.

And Develop a Strategy

After completing detailed interviews with fan group leaders, long-time fans, and other members of the Fire community, we developed a detailed strategy to unlock their passion and potential.

For Engagement & Growth

The strategy has kickstarted a new level of engagement among Fire supporters that has seen the return of exciting displays of support for the team and has begun showing signs of driving new fans to matches.